After a 30 year partnership, Tag Heuer will end its sponsorship with McLaren and will instead switch to Red Bull in 2016.
The Swiss watch maker was quoted in L’Hebdo this week, where CEO Jean-Claude Bivet confirmed that they will be switching to the four-time constructors world champions next year and added: “It is a young, dynamic, go-getter, perfectly consistent with the TAG Heuer strategy.” In a separate statement to Autosport, McLaren also confirmed the news
Parent company LVMH will still be apart of McLaren having signed on champaign sponsor Chandon last month, however this is now the third major sponsor that has pulled out of involvement with the team in favour of another after Hugo Boss switched to sponsoring Mercedes this year, along with Vodafone pulling out at the end of 2013. Santander has also scaled down its involvement in favour of the exposure it is getting with Ferrari in the last 12 months, despite it having close ties to Fernando Alonso.
With McLaren having one of its worst seasons to date, the teams lack of on track success can be one of the contributions to some of its major sponsors dropping out, along with its switch to Honda engine from Mercedes this year.